about us —
+20
Years
of experience of our consultants in digital design and organizational strategy.
11
Countries
In America and Europe where we have developed our work.
+150
Projects
carried out over a period of nearly two decades of professional dedication.
better was born out of the need to respond to the difficulties that teams and organizations face when creating and generating value for their customers through technology.
Juan Carlos
Juan Carlos Santana - Head of Org Strategy
With over 14 years leading digital transformation projects, focused on agile and regenerative solutions to achieve business goals. Works closely with executive teams to successfully execute digital strategies, creating transformation governance and implementing scaling agile methodologies. Presents innovative solutions that optimize operational efficiency and enhance customer experience.
Aitor
Aitor González - Head of Digital
Aitor is from Madrid, Spain. After more than 15 years running a small studio, he moved to Latin America, where he worked in Peru and then in Mexico, where he has lived for the last seven years. He led teams and projects at companies such as Interbrand and frog during that time. He served as Vice President of Digital for Butchershop Global, where he oversaw the design of the digital unit, helping startups in San Francisco to grow and scale while overcoming their key inflection points.
01
Best organizations,
need more honesty
Being better requires solving the right problems; we help provide clarity to solve them.
02
We move quickly,
We don't break things
We aim to help businesses quickly advance through the process by simplifying it and eliminating friction.
03
We aspire to
the highest quality
Our goal is to add and improve by driving the organization towards better digital quality.
04
We work with
people at the center
We guarantee better decisions by supporting you in how users and teams behave and react.
05
Ethics, responsibility
and ownership
We are responsible for what we build and decide. We help and assist when things do not go as expected.
06
Long-term stability: The highest growth
We believe that long-term stability is the greatest form of growth and we are here to create the tools.
We are located in Mexico City; however, we have developed projects for eleven different countries, including Mexico, the United States, Spain, Peru, Argentina, Iceland, among others.
Our experience —
We have team members with nearly 25 years of experience in design across multiple fields.
